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Points of parity (POP) refer to the fact that the company brand offering is:
Apple Products
Consumer electronics and software created by Apple Inc., known for their innovation and design.
Bentley Motors
A British manufacturer of luxury cars and SUVs known for their luxury, craftsmanship, and performance.
Ultra-luxury Segment
A niche market targeting extremely wealthy consumers by offering products or services that are of the highest quality and price.
Market Coverage
The degree to which customers in a specific market are aware of and purchase a product or service.
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