Attributes That Make a Firm's Brand Either Superior or Inferior

question 8

True/False

Attributes that make a firm's brand either superior or inferior to its competition are referred to as 'points of contention'.

---

Definitions:

Central Sleep Apnea

Sleep disorder characterized by complete cessation of respiratory activity for brief periods of time (20 seconds or more); sufferers do not have frequent awakenings and do not tend to feel tired during the day; occurs when the brain does not send the signal to breathe to the respiratory system.

Respiratory System

The biological system consisting of specific organs and structures used for gas exchange in animals and plants.

Sleep Restriction Therapy

Sleep Restriction Therapy is a behavioral treatment for insomnia, involving limiting the amount of time spent in bed to increase sleep efficiency.

Psychodynamic Dream Analysis

A psychoanalytic approach to interpreting dreams, focusing on uncovering the unconscious content and significance of dreams.