Target Segments Should Be Selected on the Basis of All

question 21

Multiple Choice

Target segments should be selected on the basis of all of the following EXCEPT:

• A)sales and profit potential
• B)strategic fit with organisation's resources
• C)strategic fit with organisation's management style
• D)strategic fit with organisation's business strategy
• E)strategic fit with organisation's other markets served

---

Definitions:

Organizational Citizen

An employee who voluntarily contributes positively to the organizational culture and coherence beyond their required job tasks.

Job Description

A Job Description outlines the roles, responsibilities, and qualifications required for a specific position within an organization.

Social Networks

Platforms or structures that connect individuals or groups, enabling communication, interaction, and relationship building.

Enhances Happiness

Actions or circumstances that lead to an increase in a person’s sense of well-being or joy.