Examlex
'Determinant attributes' are those that are important to purchasers.
Projection
The act of estimating or forecasting future outcomes based on current or past data.
Selective Perception
The cognitive process by which individuals perceive what they want in the mass of stimuli around them, ignoring other information.
Interest
The sensation of being curious to acquire knowledge or information about someone or something.
Perception
The way in which something is regarded, understood, or interpreted by an individual or group.
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