From the Marketer's Perspective, Non-Controllable External Brand Communications Involving Word-Of-Mouth

question 32

Multiple Choice

From the marketer's perspective, non-controllable external brand communications involving word-of-mouth and publicity are important because they affect the strength of the service _______.

• A)brand
• B)communication
• C)initiation
• D)disseminations
• E)experience

---

Definitions:

Organizational Commitment

The loyalty an individual feels toward the organization.

Self-Monitoring

An individual's ability to regulate their behavior to accommodate social situations, reflecting awareness of social norms and adaptability.

Self-Monitoring

The act of observing and regulating one's own behavior, emotions, or thoughts in response to social situations and environmental cues.

Learner

An individual who is actively engaged in gaining new knowledge or skills.