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Satisfied Customers Are at Most Risk of Being Tempted by Competitors

question 13

Multiple Choice

Satisfied customers are at most risk of being tempted by competitors' offerings in the zone of:


Definitions:

Overcompensation

An excessive response or behavior in an attempt to correct a perceived weakness or fault.

General Adaptation Syndrome

A three-stage response model describing the physiological changes the body goes through under stress: alarm, resistance, and exhaustion.

Resistance

The act of opposing or withstanding; in psychology, it refers to the opposition against the uncovering of unconscious material or changing behaviors.

Fight-Flight Response

An acute stress response involving a physiological reaction that occurs in response to a perceived harmful event, attack, or threat to survival.

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