Examlex
Explain the similarities and differences between the concepts of perceived service quality and customer satisfaction.
Peripheral Route Persuasion
A method of persuasion that relies on superficial cues or associations, rather than logical argument, to influence people's attitudes or behaviors.
Celebrity Spokespeople
Famous individuals who endorse products, services, or charitable causes, often leveraging their public influence.
Foot-in-the-door Technique
A compliance strategy where a small request is made first to increase the likelihood of agreement to a larger request later.
Social Norm
Informal understandings that govern the behavior of members of a society.
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