In Zeithaml, Rust and Lemon's Customer Pyramid, Which of the Following

question 35

Multiple Choice

In Zeithaml, Rust and Lemon's customer pyramid, which of the following describes a gold customer?

• A)A marginally profitable user who does not warrant special treatment.
• B)A heavy user that is less price sensitive but expects the highest service levels.
• C)A user who is somewhat price sensitive and less committed.
• D)Low revenue users who nonetheless require reasonable levels of service.
• E)Users who generate the volume needed for economies of scale.

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Definitions:

Schema

A cognitive framework or concept that helps organize and interpret information, allowing individuals to make sense of the world.

Knowledge Structure

The way in which information and knowledge are organized and stored in the mind.

Associations

Mental connections between concepts, events, or objects, which often influence memory and learning.

William James

A pioneering American psychologist and philosopher who was a leading thinker of the late 19th century, known for his work in pragmatism and functional psychology.