Loyal Long-Term Customers Are Not Always More Profitable Than Customers

question 70

Multiple Choice

Loyal long-term customers are not always more profitable than customers making one-time purchases for which of the following reasons?

• A)Not all services have heavy customer acquisition costs.
• B)They do not necessarily spend more than one-off purchasers.
• C)They may expect price discounts.
• D)Larger customers such as B2B may have significant bargaining power and negotiate lower prices.
• E)All of the above

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Definitions:

Unbiased Processing

Refers to the ability to evaluate information and make decisions without prejudice or distortion by personal beliefs.

Authenticity

The degree to which an individual's actions, beliefs, and expressions are congruent with their true self, values, and desires.

The Self

A person's essential being that distinguishes them from others, especially considered as the object of introspection or reflexive action.

Ought Selves

Refers to the representation of the attributes a person believes they should possess, often influenced by societal expectations and personal goals.