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Competitive Advantage
Circumstances or factors that place an enterprise at a beneficial or higher standing against its competition.
Focus Strategy
A competitive approach where a firm concentrates its resources on entering or expanding in a narrow market segment to achieve a competitive advantage.
Market Segment
A sub-group of a larger market made up of consumers or organizations with similar characteristics that lead them to have similar product and service needs.
Niche Customer Group
A specific segment of the market targeted by businesses for their specialized product or service needs.
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