TABLE 10-10 A Corporation Randomly Selects 150 Salespeople and Finds That 66

question 166

Multiple Choice

TABLE 10-10
A corporation randomly selects 150 salespeople and finds that 66% who have never taken a self-improvement course would like such a course. The firm did a similar study 10 years ago in which 60% of a random sample of 160 salespeople wanted a self-improvement course. The groups are assumed to be independent random samples. Let π₁ and π₂ represent the true proportion of workers who would like to attend a self-improvement course in the recent study and the past study, respectively.
-Referring to Table 10-10, the company tests to determine at the 0.05 level whether the population proportion has changed from the previous study. Which of the following is correct?

• A) Reject the null hypothesis and conclude that the proportion of employees who are interested in a self-improvement course has changed over the intervening 10 years.
• B) Do not reject the null hypothesis and conclude that the proportion of employees who are interested in a self-improvement course has not changed over the intervening 10 years.
• C) Reject the null hypothesis and conclude that the proportion of employees who are interested in a self-improvement course has increased over the intervening 10 years.
• D) Do not reject the null hypothesis and conclude that the proportion of employees who are interested in a self-improvement course has increased over the intervening 10 years.

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Definitions:

Competitors' Products

Goods or services offered by companies that compete within the same market segment.

Product Characteristics

Specific attributes or features that define a product, such as quality, functionality, and design, which can influence consumer purchase decisions.

Marketing Mix

The combination of factors that can be controlled by a company to influence consumers to purchase its products, traditionally identified as product, price, place, and promotion.

Promotion

Activities and strategies designed to increase awareness, sales, or acceptance of a product, service, or idea.