In the Context of a Lean Launch of a Product

question 43

Multiple Choice

In the context of a lean launch of a product, which of the following best describes form postponement?

• A) Deploying inventory as late as possible
• B) Ramping up manufacturing as late as possible
• C) Locking in product design as late as possible
• D) Delaying the announcement of a new product as long as possible

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Definitions:

Social Media Equivalency

A valuation method that attempts to equate social media efforts and activities with traditional advertising value.

Display Ad

An online advertising format where visual ads are served on web pages next to content.

Advertising Equivalency Value

An estimated monetary value assigned to non-paid media exposure, based on what the exposure would have cost if it were paid advertising.

Earned Media Model

A marketing concept where brand awareness is generated through word-of-mouth, customer experiences, or organic mentions rather than through paid advertising.