A Salesperson Who Follows the Trust-Based Relationship Selling Strategy When

question 54

Multiple Choice

A salesperson who follows the trust-based relationship selling strategy when dealing with his or her customers is expected to be actively involved in:​

• A)​maximizing sales in the short run.
• B)convincing the customers that his or her product is the best.
• C)​moving on to a new customer as soon as sales are completed with the previous customer.
• D)​solving his or her customers' problems.
• E)​pushing his or her products to potential customers.

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Definitions:

Cultural Exposure

The experience of encountering and interacting with customs, traditions, and practices different from one's own.

Self-Verification Strategies

Techniques individuals use to convince others to view them as they view themselves, in order to confirm their self-concept.

Reflexive Behavior

Behavior that an individual displays as a reaction to the behavior of others, often as part of a social interaction.

Social Identity

An individual's sense of who they are based on their group membership(s), such as social class, family, nationality, etc.