Susan's Customers Are Always Concerned About What They Are Receiving

question 3

Multiple Choice

Susan's customers are always concerned about what they are receiving in exchange for what they are paying.They are concerned about the ways in which Susan is helping them achieve their strategic goals and how she is helping them save money.In this context,Susan's prospects are concerned about _____.​

• A)​marketing
• B)personal selling
• C)​customer value
• D)​marketing communications
• E)​advertising

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Definitions:

Metacognition

Thinking about thinking, or awareness of one’s own mental processes.

Mental Processes

The internal, covert activities of our minds, such as thinking, feeling, and problem-solving.

Cognition

The mental action or process of acquiring knowledge and understanding through thought, experience, and the senses.

Moral Development

The process through which individuals acquire and understand values and ethics, and how to apply them in social situations.