Natalie Is a College Graduate Who Is Seeking a Job

question 37

Multiple Choice

Natalie is a college graduate who is seeking a job in business-to-business marketing.She would prefer to interact with her customers on an individual basis rather than directing her communications to mass markets.In this context,Natalie should look for a job in _____.​

• A)​advertising
• B)electronic marketing
• C)​direct marketing
• D)personal selling​
• E)​management

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Definitions:

Testing Prototype

The process of experimenting with a preliminary model of a product to evaluate its performance and identify any necessary adjustments.

Product-Level Activity

Activities or tasks that are directly associated with specific products and typically vary with the number of product units produced.

Factory Security

Measures and procedures implemented to protect a manufacturing or industrial facility from unauthorized access and to ensure the safety of employees and assets.

Assembly Activities

Processes involved in putting together components to create a finished product.