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Orla inputs all the data she gathered from her client during her presentation into her company's software.After the analysis, Orla shows the charts generated by the software detailing her client's purchase history.Based on this information, Orla notifies her client that by making a purchase this month, her client will save one-third of the expenses.After this statement, she goes on to suggest a purchase order based on the software's recommendation and then she stays quiet.Which one of the following tools is Orla using to close the deal?
Auxiliary Consumption
Consumption that supports or complements the primary usage of a product or service, often enhancing the overall experience or utility.
Auxiliary Consumption
Consumption that is supplementary and supports the primary use or function of a product or service.
Emotional Engagement
The emotional connection a consumer develops with a brand, influenced by marketing communications and customer experiences.
Self-Identification
The process by which individuals define and understand themselves based on their own perceptions and beliefs, often expressed through affiliations, interests, and values.
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