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What Technique Is Being Used in This Exchange Between a Salesperson

question 44

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What technique is being used in this exchange between a salesperson and a prospect? (Salesperson) "I know it is more expensive - that is the reason why you should buy it!"(Prospect) "What do you mean? (Salesperson) "Well, for an additional two dollars a month, you will be able to increase production by 10% leading to significant increases in your bottom line."


Definitions:

Lead Into The Benefits

A sales technique where the conversation is directed toward highlighting the advantages or positive outcomes of using a product or service.

Let The Customer Talk

A sales tactic emphasizing listening to the customer to better understand their needs and tailor the sales approach accordingly.

Trial Close

A technique used in sales to gauge a prospect's readiness to buy, by asking opinion-seeking questions regarding the product or deal before the final close.

Product's Benefits

The advantages or positive outcomes a consumer can expect from using a product.

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