What Is the Salesperson Attempting to Do When He/she Provides

question 81

Multiple Choice

What is the salesperson attempting to do when he/she provides a brief summary of his/her company's relative strengths in the marketplace?

• A)explaining how the FAB formula is used by his/her company
• B)explaining his/her company's "short cycle"
• C)explaining his/her company's competitive advantage
• D)explaining the cost advantages of his/her product
• E)explaining the company's financial terms and conditions of a general contract

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Definitions:

Commercial Paper

An unsecured, short-term debt instrument issued by corporations.

Treasury Bills

Short-term government securities issued at a discount from their face value, maturing in a year or less.

Low Default Risk

A classification for bonds or other forms of debt that are deemed to have a minimal chance of the issuer failing to make the required payments.

Money Market

The money market is a segment of the financial market in which financial instruments with high liquidity and very short maturities are traded, intended for short-term borrowing and lending.