Routine Decision Making Is Commonplace with High-Involvement Purchases

question 57

True/False

Routine decision making is commonplace with high-involvement purchases.

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Definitions:

Positive Punishment

Adding an undesirable stimulus to decrease a behavior.

Negative Punishment

A behavior modification technique involving the removal of a desirable stimulus to decrease the probability of an undesirable behavior being repeated.

Negative Reinforcement

A process that strengthens a behavior by removing or reducing an undesirable outcome when the behavior is performed.

Positive Reinforcement

The process of increasing the likelihood of a behavior by following it with the addition of a pleasurable stimulus or reward.