A Differentiated Targeting Strategy Can Help a Firm to Obtain

question 5

Multiple Choice

A differentiated targeting strategy can help a firm to obtain a bigger share of the overall market; this strategy

• A)is the cheapest option.
• B)requires the use of advanced advertising techniques.
• C)rarely works.
• D)is likely more costly than an undifferentiated strategy.
• E)is ineffective without multiple brand names.

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Definitions:

Tertiary Sector

The segment of the economy that provides services rather than goods, including industries such as retail, healthcare, and education.

Primary Sector

Refers to the part of the economy that is involved in the extraction and production of raw materials, such as mining, agriculture, and forestry.

Farming

The practice of cultivating plants and livestock to produce food, fiber, and other products.

Fishing

The activity of catching fish, either for commercial, recreational, or subsistence purposes.