For Many Years, Southwest Airlines Distinguished Itself as the Low-Cost

question 54

Multiple Choice

For many years, Southwest Airlines distinguished itself as the low-cost airline. Now, many other low-cost competitors have entered the market. Similarly, Southwest was one of the first airlines to offer online ticketing. Now, all airlines have online ticketing. These examples suggest that

• A)no single strategy is likely to be sufficient to build a sustainable competitive advantage.
• B)a situation analysis does not accurately predict a firm's strengths.
• C)customer excellence cannot be achieved.
• D)product excellence is the only true source of a sustainable competitive advantage.
• E)innovation is pointless because competitors will develop copycat offerings.

---

Definitions:

Animal Rights

The belief that animals are entitled to the possession of their own lives and that they should be afforded the same consideration as the similar interests of human beings.

Test of Relevance

A criterion used to determine the pertinence or applicability of something in relation to a specific matter or context.

Scientific Research Design

The structure or plan for a research project that aims to answer specific questions or hypotheses through systematic investigation and using empirical methods.

Comparative Reasoning

The process of making judgments or drawing conclusions by evaluating the similarities and differences between entities.