Meryl Is Considering a Career in Marketing

question 112

Multiple Choice

Meryl is considering a career in marketing. She is concerned about the image of marketers as fast-talking, high-pressure people who care only about making a sale. When reading about the core aspects of marketing, Meryl is relieved to see that in marketing

• A)understanding consumer needs and wants is fundamental.
• B)promotion is the most important consideration, followed by pricing decisions.
• C)value creation is driven by corporate interests.
• D)customers are not considered until the product is ready for sale.
• E)distribution is controlled by customers.

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Definitions:

American Culture

The customs, traditions, and social behaviors of the United States, characterized by a diversity of ethnic backgrounds and cultural practices.

Self-Disclosure

The process of revealing personal information to others, ranging from thoughts, feelings, to experiences, which is not readily known by them.

Mutual Empathy

The shared understanding and emotional exchange between two people that fosters connection and support.

Cliché Conversation

Superficial or predictable exchanges lacking in depth or originality.