Traditionally, Marketing Activities Have Been Divided into the Four Ps

question 31

Multiple Choice

Traditionally, marketing activities have been divided into the four Ps: product, price, place, and promotion. The four Ps represent the

• A)marketing mix.
• B)marketing channel.
• C)marketing plan.
• D)marketing era.
• E)marketing implementation.

---

Definitions:

Target Market

A specific group of consumers at which a product or service is aimed, characterized by particular demographics, interests, or needs.

Nonpersonal Communication

involves disseminating information to a wide audience through channels not involving personal contact, such as broadcasting or print media.

Firm's Stakeholders

Individuals or groups who have an interest or stake in the outcomes of a company's decisions, actions, and overall performance.

Unaided Recall Test

A measure of memory where individuals are asked to remember information without any prompts or cues.