Coca-Cola Sells Two Different Zero-Calorie Versions of Coke: Diet Coke

question 89

Multiple Choice

Coca-Cola sells two different zero-calorie versions of Coke: Diet Coke and Coke Zero (now known as Coca-Cola Zero Sugar) . It has chosen to attempt to appeal to men with Coke Zero. In addition to launching an ad campaign featuring men enjoying Coke Zero, Coca-Cola also designed a masculine-looking can for Coke Zero, with bold red lettering on a black background. This specially designed can is an example of

• A)positioning.
• B)targeting.
• C)segmentation.
• D)a market segment.
• E)market penetration.

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Definitions:

Job-related Move

A relocation undertaken by an individual or family due to employment reasons, such as a new job position or a company transfer.

Retention Program

Initiatives and strategies implemented by organizations to keep employees engaged, satisfied, and employed for as long as possible.

Workers' Compensation Acts

Legislation designed to provide financial compensation, medical care, and support to employees who are injured or become ill due to their job.

Administered

The act of managing, executing, or applying policies, tests, or treatments in an organized and systematic way.