The Major Text Portion of a Print Advertisement That Should

question 98

Multiple Choice

The major text portion of a print advertisement that should arouse a desire for the product and move the consumer to action is contained in the

• A)headline.
• B)body copy.
• C)brand elements.
• D)photo credits.
• E)subheads.

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Definitions:

Consumer Purchase Decision Process

The sequence of steps consumers go through, from recognizing a need, gathering information, evaluating options, to making a purchase decision and post-purchase evaluation.

Maslow Hierarchy

A theory in psychology proposed by Abraham Maslow in his 1943 paper "A Theory of Human Motivation", which describes a five-tier model of human needs, arranged in a hierarchy.

Social Needs

Basic human motivations included in Maslow's hierarchy, referring to the need for belongingness, love, and interpersonal relationships.

Maslow Hierarchy

A psychological theory proposed by Abraham Maslow that outlines a five-tier model of human needs, from basic (physiological) to higher needs (self-actualization).