One of the Difficulties in Measuring the Effectiveness of IMC

question 134

Multiple Choice

One of the difficulties in measuring the effectiveness of IMC efforts is the __________, where consumers do not act immediately after receiving a marketing communication.

• A)decoding decomposition effect
• B)lagged effect
• C)noncommittal effect
• D)viral effect
• E)click-through delay

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Definitions:

Quoted Loan Rates

The interest rates that lenders provide to potential borrowers when quoting the costs of a loan.

APR

Annual Percentage Rate, a measure used to compare the annual cost of borrowing or the annual yield from an investment, including interest and fees.

Quoted Loan Rates

The interest rates that banks or other lenders advertise as available to borrowers.