When Comparing the Various Communication Channels Available to Marketing Professionals

question 29

Multiple Choice

When comparing the various communication channels available to marketing professionals, it becomes apparent that

• A)consumers prefer advertising over other channels.
• B)no single channel is better than another channel.
• C)public relations is the least expensive, but the most successful.
• D)personal selling is the most expensive and the least successful.
• E)online marketing is taking the place of advertising and public relations.

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Definitions:

Felons

Individuals who have been convicted of a felony, which is a serious crime usually punishable by imprisonment for more than one year or by death.

White-Collar

Pertaining to jobs or workers in professions that typically require formal attire and involve office work, as opposed to manual or blue-collar labor.

Violent Street Crime

Criminal activities that occur in public places and involve force or the threat of force, including assault, robbery, and other acts of violence.

Society

A community of people living together in a more or less ordered community, sharing customs, laws, and organizations.