The Diffusion of Innovation Theory Focuses on

question 115

Multiple Choice

The diffusion of innovation theory focuses on

• A)the geographic boundaries of innovation.
• B)the relationship between pioneer brands and imitators.
• C)the psychological traits of innovators.
• D)the rate at which consumers are likely to adopt a new product or service.
• E)the way a product moves through the product life cycle.

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Definitions:

Personality Differences

Variations in the patterns of thinking, feeling, and behaving that distinguish one person from another.

Genetic Differences

Variations in the DNA sequence among individuals, contributing to the diversity in physical and behavioral traits.

Individualist Culture

Cultures that emphasize personal achievements and independence, valuing individual rights above those of the group.

Hofstede

A researcher known for his studies on how culture influences values in the workplace and in societies at large.