Every Guest Responds Differently to the Servicescape

question 50

True/False

Every guest responds differently to the servicescape.

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Definitions:

McDonaldization

The process by which the principles of fast food restaurants are coming to dominate more sectors of societies worldwide, emphasizing efficiency, predictability, and control.

Dimension

Dimension is a measurable extent of some kind, such as length, width, height, or time, which helps define the scope or magnitude of an object or concept.

Efficiency

The ability to achieve a desired output or outcome with the minimum amount of input, effort, or waste.

Globalization

The process by which businesses or other organizations develop international influence or start operating on an international scale, leading to an increased interconnectedness of the world's economies, cultures, and populations.