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Lysol Sanitizing Wipes Entered the Market at a Low Sale

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Lysol sanitizing wipes entered the market at a low sale price and the product was supported by heavy couponing. As the initial trial period passed, the pricing slowly rose and the couponing became more infrequent. This activity is an example of penetration pricing.


Definitions:

Molecular Formulas

Notation used to represent the quantity and type of atoms present in a molecule, without displaying bonding or structure.

Sawhorse Structure

A pictorial representation used in chemistry to visualize the spatial arrangement of bonds and atoms in a molecule, providing a three-dimensional perspective.

Eclipsed Conformer

A conformer of a molecule in which adjacent atoms are aligned with minimal spatial separation, leading to maximal torsional strain.

Ethane

A colorless, odorless gas, which is the second simplest alkane, with the chemical formula C2H6.

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