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A Need-Satisfaction Question Can Help Move the Sale Forward

question 69

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A need-satisfaction question can help move the sale forward.


Definitions:

Product Differentiation

A strategy that firms use to achieve market power. Accomplished by producing goods that differ from others in the market.

Barriers

Factors or conditions that obstruct entry into a market, restrict competition, or hinder business operations and growth.

Homogeneous Product

A product that is considered the same across different producers, making it indistinguishable in the eyes of the consumer.

Differentiated Product

A product that is distinct from its competitors by virtue of unique features, benefits, or quality.

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