Alana Pierce Is the Director of Membership Programs for the Tammerline

question 60

Multiple Choice

Alana Pierce is the director of Membership Programs for the Tammerline Zoo. She develops the programs and sells them to zoo visitors. The programs are tiered and include discounts and special perks for members.
-Alana has seen research showing that members who are contacted"meaningfully"at least once a month are more likely to renew their memberships. What form of contact would zoo members be most likely to find meaningful each month?

• A)an automated phone call thanking them for their zoo membership
• B)an e-mail invitation to an upcoming special event for zoo members
• C)a refrigerator magnet with a picture of a zoo animal on it
• D)a phone call from another zoo member requesting donations
• E)a postcard with reminders of the zoo's hours of operation

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Definitions:

Reliability

The extent to which a measurement instrument yields reliable and steady outcomes across different periods.

Validity

The degree to which an idea, conclusion, or measurement is based on solid grounds and accurately reflects the reality.

Cognitive-behavioural Assessment

Evaluation process that examines thought and behavior patterns to address psychological issues.

Test-retest Reliability

The consistency of a psychological test or assessment's results over time, indicating the instrument's stability.