Victor Craig Is Sales Director for a Software Company Selling

question 55

Multiple Choice

Victor Craig is sales director for a software company selling diagnostic software to automotive repair shops all across the country. He has been with the company for 14 months and manages a staff of six sales representatives. Victor also covers a four-state territory himself. On Monday the CEO of the company calls Victor into his office and states that management is dissatisfied with Victor's performance as sales director. Victor has 90 days to turn his performance around, or he will be fired.
-Since Victor spends part of his time on the road meeting with customers,which of the following would most likely help Victor manage his sales staff?

• A)active listening principles
• B)videoconferencing tools
• C)territory management skills
• D)stress relief activities
• E)blogging capabilities

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Definitions:

Great Depression

Refers to a severe worldwide economic downturn that took place during the 1930s, marked by widespread unemployment and financial hardship.

Marketing Mix

A model consisting of the four Ps (Product, Price, Place, Promotion) used to consider the key elements in marketing strategies and activities.

Exchange

The act of giving one thing and receiving another in return, especially pertaining to goods, services, or money in commercial transactions.

Exchange Of Ideas

A process where individuals or groups share, debate, or discuss their thoughts and concepts with one another.