Johan Yee Has Been a Sales Representative at a Medium-Sized

question 27

Multiple Choice

Johan Yee has been a sales representative at a medium-sized textbook publishing house for five years. He has just been promoted by the sales director of his company to sales manager of a new territory. As sales manager, he is tasked with hiring and training three new sales representatives for his team.
-Johan needs to determine the personal character and ethics of candidates. Which of the following interview questions would be LEAST relevant for this task?

• A)"What are your three core values?"
• B)"What does integrity mean to you?"
• C)"How do you handle negotiations?"
• D)"Who are your role models and why?"
• E)"How would your previous manager describe you?"

---

Definitions:

Convenience Product

Goods or services that are readily available to consumers and require minimal effort to purchase, such as everyday household items.

Unsought Product

Describes goods or services that consumers do not actively seek out or necessarily think of buying until a specific need arises or they are directly marketed to.

Convenience Product

A consumer product that is widely available and easy to purchase, typically characterized by frequent purchase with minimal buying effort and comparison.

Lay's Potato Chips

A popular brand of potato chips known for their variety of flavors, owned by the Frito-Lay company.