The Primary Purpose of Measuring Sales Force Productivity Is To

question 36

Multiple Choice

The primary purpose of measuring sales force productivity is to:

• A)calculate the number of calls each salesperson makes every quarter
• B)compare the number of sales presentations each salesperson makes
• C)calculate the firm's total sales volume for a specific period of time
• D)analyze the profitability of each salesperson's sales volume
• E)assess the ratio of profits to sales for the sales force

---

Definitions:

Utility

In economics, it refers to the total satisfaction received from consuming a good or service.

Consumption

The act of using goods and services for personal needs or wants, including the process by which these goods and services are acquired.

Satisfaction

The feeling of pleasure or fulfillment that comes from meeting a desire, expectation, or goal.

Marginal Utility

The additional satisfaction or benefit received by consuming one more unit of a good or service.