Which of the Following Is the Best Use of a CRM

question 30

Multiple Choice

Which of the following is the best use of a CRM system for an AdVance salesperson in terms of relationship strategy?

• A)remembering customers' birthdays to send them cards to maintain a personal connection and request referrals
• B)sending regular e-mails to customers to check on the performance of a previously purchased AdVance fertilizer
• C)sending e-mails reminding prospects that AdVance can mix custom fertilizer formulations
• D)tracking the salesperson's activities and sales on a weekly and monthly basis
• E)determining what information is still needed to complete the customer's file

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Definitions:

Divergent Role Expectations

The phenomena where there are conflicting or differing expectations from a single role held by an individual.

Situation

The set of circumstances or the state of affairs at a particular time or in a particular context.

Life Cycle

The life cycle encompasses the series of stages that an organism, product, or project goes through from its initiation or birth to its decline or end.

Business Owner

An individual or entity that legally possesses a company, making key decisions and overseeing its operations.