Using the Pronouns"you"and"your"in a Sales Letter

question 10

Multiple Choice

Using the pronouns"you"and"your"in a sales letter:

• A)assumes the customer will definitely buy
• B)conveys an informal tone
• C)keeps the focus on the customer
• D)should be avoided if possible
• E)follows standard business letter format

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Definitions:

Subject Lines

Text at the top of an email that summarizes or indicates the content of the message, designed to capture the recipient's attention.

Conversational Tags

Short phrases or words added to the beginning or end of sentences in spoken language to engage the listener, express politeness, or indicate agreement or questioning.

Neutral Information

Information presented without bias, expressing neither positive nor negative attitudes.

Neutral Message

Communication that is impartial, lacking in bias, emotion, or favoritism, aiming to convey information objectively.