What Is a Potential Pitfall for Phil of Competing on Price

question 44

Multiple Choice

What is a potential pitfall for Phil of competing on price instead of developing a partnering relationship with car buyers?

• A)A customer who buys only because the car is cheap will switch to another dealer with lower prices for the next purchase.
• B)A customer who wants a car that Phil doesn't have in stock will wait for Phil to order it if the price is correct.
• C)Phil will have to spend less time selling to a customer who buys on price alone.
• D)Phil may not be able to move older models if the prices on those cars have already been discounted.
• E)Phil will have to use a transactional sales technique to sell to customers based on low price.

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