What Are the Four Mental Stages in the AIDA Model

question 116

Short Answer

What are the four mental stages in the AIDA model?

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Definitions:

Real Interest Rates

Interest rates adjusted for inflation, showing the real cost of borrowing or real yield of saving.

Real Interest Rate

The interest rate adjusted for inflation, reflecting the real cost of borrowing and the real yield to investors.

Nominal Rate

The interest rate before adjustments for inflation, representing the face value of financial transactions.

Rate of Inflation

The measure of the rate at which the general level of prices for goods and services is rising, and, subsequently, purchasing power is falling.