The Diffusion of Innovation Theory Is Useful to Marketers in Helping

question 136

Multiple Choice

The diffusion of innovation theory is useful to marketers in helping them

• A)adjust to the performance life cycle.
• B)avoid the cost of concept testing.
• C)predict which types of customers will buy their product immediately and later.
• D)predict how long it will take for a new product to gain market acceptance.
• E)determine a target market.

---

Definitions:

Triangular Theory

Often associated with the triangular theory of love, which proposes that love consists of three components: intimacy, passion, and commitment.

Companionate Love

A form of love characterized by deep affection, emotional closeness, and a strong bond, often found in long-term relationships.

Empty Love

A term referring to a type of love in Sternberg's Triangular Theory of Love that involves commitment without intimacy or passion.

Immigrant Parents

Parents who have relocated from one country to another, often facing unique challenges and experiences in raising children in a new culture.