Sometimes Brand Names Become Synonymous with a Product Itself

question 86

Multiple Choice

Sometimes brand names become synonymous with a product itself. If that happens, the brand

• A)has achieved brand stabilization.
• B)could lose its trademark status.
• C)should try co-branding to avoid brand dilution.
• D)should consider a new packaging strategy.
• E)easily eliminates all competition.

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Definitions:

Facial Stress

Tension or strain manifested through facial expressions, often as a result of emotional or physical stress.

Ekman

Refers to Paul Ekman, a psychologist known for his work on the universality of facial expressions and emotions.

Kinesic

Relating to kinesics, the study of body motion or body behavior as a form of non-verbal communication.

Communication Mismatch

A disconnect or failure in the exchange of information between parties, leading to misunderstandings.