All of the Following Are Guidelines Provided by the American

question 57

Multiple Choice

All of the following are guidelines provided by the American Marketing Association for conducting marketing research except

• A) personal information about research participants should not be shared, except with a designated member of senior management.
• B) selling or fundraising should not be conducted under the guise of conducting research.
• C) researchers should not misrepresent data.
• D) clients and suppliers should be treated fairly.
• E) researchers should not omit pertinent data.

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Definitions:

Disaster Victims

Individuals adversely affected by a catastrophic event such as a natural disaster, accident, or intentional human action.

Chaos

A state of extreme confusion and disorder, often resulting from the absence of clear organization or predictable behavior.

Disaster Strikes

An unexpected and often sudden event causing great damage, destruction, or hardship.

Survivors

Individuals who have lived through a significant, potentially traumatic event or circumstances and continue to process the impacts.