Marketers Find Psychographics a Valuable Segmentation Approach

question 51

Essay

Marketers find psychographics a valuable segmentation approach.What are some of the limitations of psychographic segmentation and what can marketers do to offset those limitations?

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Definitions:

Masculine Orientation

A societal tendency to value traits traditionally associated with masculinity, such as assertiveness and competitiveness.

Biocolonialism

The practice of exploiting biological resources, often in less developed countries, without fair compensation or benefits to the local populations, raising ethical and economic concerns.

Biopiracy

The practice of commercially exploiting naturally occurring biochemical or genetic material, especially that originating in developing countries, without fair compensation to the indigenous people or nations.

Ecological Modernization

A concept in environmental sociology that suggests industrialized societies can reduce environmental damage through technological innovation and regulatory reform.