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A U.S. company is analyzing its business prospects in Brazil. Marketing executives understand which of the following statements to be true regarding this market?
American Culture
The customs, traditions, and values of the United States, including influences from Native American, Latin American, African, Asian, and European cultures.
Cultural Norms
Shared expectations and rules that guide the behavior of people within social groups or cultures.
Variations Across Cultures
Differences in social practices, norms, and values that exist among various cultures.
Role Expectations
Beliefs about how individuals should act in a given social position or status.
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