An Online Retailer Needs to Be Able to Measure How

question 49

Multiple Choice

An online retailer needs to be able to measure how well its website converts purchase intentions into actual purchases. This is known as the

• A)conversion rate.
• B)collection ratio.
• C)consumer index.
• D)customer total.
• E)buyer quotient.

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Definitions:

Seeking Knowledge

The active pursuit of learning, understanding, or acquiring information through various means, such as education, research, or personal experience.

Young Adults

Individuals who are in an age group that bridges adolescence and full-fledged adulthood, typically covering those in their late teens to early thirties.

Women More Likely

A phrase indicating that statistical or observational evidence suggests women have a higher probability of experiencing or engaging in a particular condition or behavior.

Live With Parents

The situation in which individuals, often adults, reside in their parents' household, either by choice or necessity.