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Zappos Online Shoe and Clothing Store Has a Unique Way

question 109

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Zappos online shoe and clothing store has a unique way of dealing with abandoned shopping carts. If a site visitor places items into the shopping cart and then leaves the site without making a purchase, several days later Zappos sends a humorous e-mail saying, "Let us show you what your shopping cart did while you were gone," along with a photo of a cute dog intended to represent the shopping cart. This attention-getting device is designed to improve the site's


Definitions:

Cognitive Processing

The mental action or process of acquiring knowledge and understanding through thought, experience, and the senses.

Control Strategies

Techniques or methods implemented to manage, regulate, or influence a process, situation, or system effectively.

Cognitive Processing

The mental action or method of acquiring knowledge and understanding through thought, experience, and the senses.

Working Memory

A set of temporary memory stores that actively manipulate and rehearse information.

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