When a Company Attempts to Appeal to the Same Target

question 31

Multiple Choice

When a company attempts to appeal to the same target market across countries, for example, by using the same images and copy on a specific product advertisement but changing only the language in which the copy is displayed, that company is taking into account

• A) regional culture.
• B) consumer culture.
• C) geographic culture.
• D) country culture.
• E) marketing culture.

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Definitions:

Euphoria

A feeling or state of intense excitement and happiness, often beyond what is considered normal.

Stimulants

Substances that increase alertness, attention, and energy by accelerating the activity of the central nervous system.

Stimulant

A substance that raises levels of physiological or nervous activity in the body.

Methamphetamine

A powerful, highly addictive stimulant drug that affects the central nervous system, known for its potential for abuse and dependency.