How Do Businesses Segment Their Markets

question 12

Essay

How do businesses segment their markets?

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Definitions:

Vertical Integration

Vertical Integration is a business strategy where a company expands its operations into different stages of production or distribution within its industry, often to control more of its supply chain.

Organizational Hierarchy

The structured arrangement of roles and responsibilities within an organization, typically depicted as a pyramid with the highest level of authority at the top.

Achieving Legitimacy

The process by which an entity gains acceptance and rightfulness in the eyes of its stakeholders, often through meeting certain standards or norms.

Good Deeds

Actions performed with the intention of benefiting others without expecting anything in return.