When Firms Use Symbols, Colours, or Characters to Convey Their

question 16

Multiple Choice

When firms use symbols, colours, or characters to convey their personalities, they are using differentiation.

• A) channel
• B) usage-rate
• C) image
• D) people
• E) user-status

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Definitions:

Class Consciousness

is the awareness and understanding individuals have of their place in a social and economic class system, often leading to a collective sense of identity or solidarity among members of the same class.

False Consciousness

The thought resulting from subordinate classes internalizing the view of the dominant class.

Social Differentiation

The process by which a society becomes increasingly specialized over time, leading to individuals and groups fulfilling different roles and tasks.

Social Stratification

The hierarchical organization of individuals in a society based on wealth, power, education, race, or other characteristics.