Which of the Following Is Most Likely True About Direct

question 6

Multiple Choice

Which of the following is most likely true about direct and digital marketing?

• A) They reduce the number of interaction options between buyers and sellers.
• B) They make it increasingly difficult for sellers to adjust their prices.
• C) They provide buyers with anytime, anywhere access to products.
• D) They have become less dependent on social media and the Internet.
• E) They provide sellers a high-cost alternative for reaching their markets.

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Definitions:

Economies of Scale

The cost advantages that enterprises obtain due to their scale of operation, which often leads to a reduced cost per unit of output.

Diseconomies of Scope

A situation in which a single firm producing multiple products has higher costs than if each product were produced by a separate firm.

Economies of Scale

The cost advantages that enterprises obtain due to their scale of operation, which often leads to a reduction in average cost per unit as scale is increased.

Economies of Scope

Cost advantages that a business experiences by expanding the variety of products or services it offers, leveraging shared operations or resources.